Overhearing Marketing people strategizing on my floor makes me want to barf a little. They're currently debating whether the phrase "the best" brings enough excitement into their campaign. I'm so glad it isn't my job to try and make garbage bags exciting. Know what would make garbage bags exciting? Ones that would take themsleves out to the alley when they were full. Incorporate some intelligence into them. That's what would be exciting. Naoko said it right: "Taking out the garbage is for suckers." Marketing it might be as well.
So glad my job is fact-based.